10 Top Selling Summer Products for 2024

As the owner of an online store, it’s crucial to find the best options. You want to source products that are seasonal, appealing, and useful.

The best products solve a problem that your customers have, so conduct market research for your online business and have a think about the customers that you want to reach. What is it that they need for the summertime? How can your products make their lives easier?

Once you know how to find trending products and seasonal items, they can be a good money-making opportunity for your online store.

Because they are popular with consumers, the top selling summer items get your website immediate attention from new customers with little promotion. And they’re already searching for these best selling summer items, so buying intent and need are high. Seasonal items are also easy to prepare for in advance, because you always know when it’s coming!

There are a huge variety of top selling summer products you can sell online. But here are 10 of the most popular.

Just about everyone needs swimwear in the summer. Whether they’re a glamourpuss who likes diamante-dripped bikinis or someone who wears simple surf trunks, swimwear is central to the summer experience. Online store owners have a special advantage selling swimwear because most people don’t want to buy second hand options.

These days there’s something for everyone – every shape under the sun, swimwear for any activity, flexi-sizes, and many more. MIGA Swimwear offers excellent inspiration – they are community designed, and offer adjustable swimwear for everyone including people with disabilities.

Beach play is about more than a bucket and shovel. The possibilities are endless for beach toys, for kids and adults alike. Popular items that give hours of sporty fun include frisbee, volleyball, hydro lacrosse, and fins. Classics options include kites, squirt toys, and sifters. Educational items like catch-and-release aquariums and sea telescopes offer fun for more curious people. And for the artistic, there are sandcastle and sand sculpture tool kits.

Whatever the beach experience your customers want, you can provide it. Fat Brain Toys offers a huge variety of toys for kids depending on age groups, interests, and flexibility.

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• Passionate about selling toys? Check out our guide on How To Start An Online Toy Store to get started

This category of summer items to sell has really soared in the last 10 years. There are novelty inflatables like flamingos and pineapples, and inflatable tanks that squirt water, but there are also more practical ones including inflatables that protect and charge your devices and save your keys from sinking into the ocean!

Funboy is the GOAT of fabulous inflatables, providing a huge range that are both eye-catching and memorable.

Sunscreen is without a doubt one of the best things to sell in the summer – not only is there high demand, but you’re helping people look after their health. Because it’s such a popular summer product, it’s worth finding a niche to stand out from all the other sunscreen brands on the market. And that’s where eco-friendly sunscreen comes in!

You may be surprised to hear that some sunscreens contain nanoparticles or ingredients like octinoxate, oxybenzone, and octocrylene which can bleach reefs, damage fish, and add plastic to bodies of water. Many people are more eco-conscious nowadays – just check out the interest in searches for “reef friendly sunscreen” over the past five years!

Oceans, lakes, and rivers have got enough challenges without us giving them another one, so why not offer a more sustainable product instead?

There are many reef-friendly, plastic-free, biodegradable sun cream brands that are safe, affordable, and even smell delicious! Vanicream is a fabulous starting point.

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• Why not pair your eco-friendly product with eco-friendly packaging? We reveal some easy Sustainable Packaging Tips to get you started.
• Make sure your website doesn’t let your eco efforts down – we show you How To Make Your Website More Eco-Friendly

It’s no surprise that portable fans are a top selling summer product! Whether they are hand-held old-school paper fans, attached to a hat, USB, pedestal fans, or spray fans, you’ve got a lot of options! So to narrow down what will work best for your customers, think about who they are as people – where and for what will they need fans?

For instance, there are fans that look like headphones for bike riders, flexible tripod fans for strollers, fans that mist the face, even ones meant for bridesmaids during hot weddings. Tomtop has a great selection of fans to suit all needs including a neckband fan that blows cool air into your face and even up your back!

It’s hard to imagine summer without music and bluetooth speakers provide music for many occasions. There are speakers that provide deep bass, “boost” mode for outdoor listening, or LED and strobe light shows (it’s worth adding a warning for this for any customers with epilepsy). Waterproof speakers can be used without worrying about water damage.

JBL’s Go 3 and Sony’s SRS-XB13 speakers are so tiny your customers can attach them to a belt. JBL is a manufacturer-direct website that shows a good range of what’s on offer.

Modern hammocks offer a much wider range than just the kind that ties to the two closest trees. There are portable hammocks with poles, folding ones, lightweight ones, ones that collapse into a backpack, and hammocks built for two. And of course, if your customers are much more style-focused, there are beautiful bohemian hammocks with macrame and beads.

Hammock Universe is a great starting point for your research, and includes hammock accessories too.

These shoes will never go out of style, and there’s so much more to this summer product than those cheap rubber flip-flops that rub that little space between your toes! Modern flip-flops offer a much more comfortable experience. There are fashionable platforms that can be used for more dressy outfits, and pool-side flip flops with excellent traction. Sporty flip-flops offer a more comfortable fit and are good for walks.

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• Learn more about the ins and outs of Selling Shoes Online to give your flip flop sales the best chance of success!

No matter what you’re carrying and where you’re carrying it, chances are you don’t want it wet. Phones, electronic key fobs, food, books, and other devices need to stay dry. You can offer more stylish bags that have hidden waterproof liners, casual bags that have a waterproof inner pocket or bags that are 100% bone-dry waterproof in their entirety.

Heeta offers completely dry bags at extremely affordable prices.

It’s a great thing to see so many people using their own bottles ,thereby cutting down on single-use plastics. Insulated water bottles let customers enjoy drinks that stay cold for up to 75 hours. Bottles can be functional, beautiful, attachable, and BPA-free environmentally friendly.

Chillys provides lots of inspiration on styles with a huge variety of environmentally-friendly bottles offered.

Selling seasonal items in the summer is an excellent opportunity for you to attract customers to your online store, order and sell items fast, and enjoy an inspiring rate of conversion.

When choosing which top selling summer products to add to your store, always remember to put your customer at the forefront of your decision – which items do your customers need, want, or enjoy the most?

Whether you decide to go for tech-based items like bluetooth speakers and portable fans, or accessories like swimwear, bags, bottles, flip flops, and sunscreen, or fun stuff like beach toys, hammocks, and inflatables, you’ll be part of your customers’ fun memories and experiences.

And that’s the most an online business owner could ask for!