How to Start a Gaming Blog: A 2024 Blueprint

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Task time:
3 days - 1 week

Whether you’re a seasoned gamer with a penchant for retro classics or a wizard in the latest MMOs, building a gaming blog using a blogging website builder and sharing your passion with the world could just be your next big quest.

Starting a gaming blog doesn’t have to be as complex as a hidden level in an RPG. With the right website builder at your fingertips, you’ll be crafting an online space faster than a speedrun record.

In this guide, we walk you through the joystick jiggles and mouse maneuvers to launch a gaming blog that could just become the next go-to hub for gamers. No extra lives needed – just a passion for pixels and a dash of dedication.

1. Defining Your Gaming Niche

Defining your gaming niche is the same as choosing your character before an epic campaign. Will you charge into the arena of eSports commentary, or maybe craft spell-binding game reviews? Perhaps you’ll chart the ever-shifting landscape of gaming news, or carve out a devoted space for a game that’s captured your heart.

Understanding the lay of the digital land is key to rallying gamer clans towards your blog – be they hardcore players or casual mobile swipers. Your chosen path should not only spark joy in the gamers who read your stuff but also showcase your deep-seated expertise.

So, keep your ear to the ground for emerging trends and untapped territories. Some savvy research of competing blogs will reveal the boss-level gaps you’re destined to fill and help you press start on your very own blogging gaming journey.

But most of all, make sure you pick a gaming niche that appeals to your interests – after all, you’re going to be spending a lot of time researching and writing about it!

2. Understanding Your Gaming Audience

Audience watching an esports tournament with large screens displaying video game characters and player profiles.
Gamers are passionate, so it’s important to tap into their interests and build on that.

To build a gaming blog that resonates, you’ve got to speak the language of, you guessed it, gamers. Who are they? Button-mashing brawlers, strategy-seeking sages, or those searching for solace in solitary RPGs?

Your audience isn’t just defined by age or location but by their gaming battle scars –their preferences for platforms, genres, and the cultural quirks of their gaming worlds. Tune into their challenges, their epic wins, and the bosses they can’t defeat.

Engage in the forums and Discord channels where they strategize and swap tales. Listen, learn, and loop their feedback into your blog like a well-placed side quest, making your content as engaging as the games they love. Tapping into your gaming audiences lets you build readership and craft a community.

Top Tip: Run regular surveys or polls on your blog or social channels to uncover the hidden levels of your audience’s preferences and gaming habits.

3. Selecting the Ideal Blogging Platform

Selecting the perfect blogging platform is the next grand adventure. It needs to match the look and feel of what you want to do. For example, for gaming blogs, where vivid graphics and interactive features reign supreme, Wix, Squarespace, and WordPress stand out as the best options.

Logos of Wix, Squarespace, and WordPress, representing popular website creation and content management platforms.
Wix, Squarespace, and WordPress are three of the most popular platforms for building a blog.

Wix shines with user-friendliness, letting you craft vibrant posts without the need to understand code. Squarespace, on the other hand, scores points with its sleek designs that are perfect for showcasing high-resolution game imagery.

And WordPress? Think of it as the open-world choice. It’s vast and customizable, for those who know their tech and crave complete control. Your platform sets the stage for your gaming sagas to unfold, so choose the one that fits your quest best.

More info: See how much it costs to start a blog.

4. Crafting High-Quality Gaming Content

Standout gaming content is what sets your gaming blog apart from the rest and turns intrigued readers into a returning audience that can’t wait to get your latest updates and be part of the community.

Here are some ideas for crafting high-quality gaming content for your blog:

  • Reviews

Dive deep into reviews of the latest games as well as revisiting classics. Dissect gameplay, spin a narrative, and connect emotionally. Your review should be a journey for the reader and not just a summary.

  • Guides

Light the way for gamers, helping them beat that one particular boss or level design that they keep getting stuck on. Offer in-depth strategies and insider tips to navigate those tricky levels. Be the sage of the gaming realm.

  • News

Be the scoop. Deliver hot-off-the-press news with punchy insights. You can stay up to date with the latest news using Google and connecting with the right accounts on social media. Just remember to always credit your source.

  • Visuals

Don’t just tell stories. Splash your posts with vibrant screenshots and dynamic videos that really hook the reader and capture the imagination. Whether it’s a screenshot of a colorful level design or imagery of new gaming tech, make sure your blog has lots of visuals and videos to captivate your audience and break up big chunks of text.

  • Aligned platforms

Don’t forget to link your blog to other platforms, such as YouTube or Twitch. Having these channels alongside your blog will help grow a dynamic audience ready to engage with all of your touch points.

5. Building and Promoting Your Gaming Brand

The logo of Eurogamer, featuring a stylised globe with Europe highlighted, adjacent to bold lettering of the brand name.
Make sure you choose a logo that will help your brand create an identity, just like this logo by Eurogamer which creates an impact with its simple colors and bold fonts.

Building and promoting your gaming brand requires strategy, personality, and a call to action to rally your followers. So what are the key components of building a successful brand?

  • Logo

Start with a logo that captures the essence of your gaming ethos – think bold, memorable, and infused with the spirit of your favorite games.

  • Tagline

A tagline is your battle cry. It should be snappy, encapsulating your blog’s soul in a few choice words.

  • Blog theme

When picking a blog theme, aim for one that’s as responsive as it is thematic—because in the gaming world, aesthetics and functionality go hand-in-hand.

  • Persona

Craft your brand’s persona like a character backstory. It should be consistent, relatable, and filled with personality.

  • Social media

When you step onto the social media battleground, wield your content like a legendary weapon, engaging with gaming communities where they hang out the most. This is not just about being seen but about being remembered and forging an identity.

  • Use relevant platforms for marketing

Social media isn’t the only way to broaden your audience. You can also use relevant platforms to pull in more readers. For example, Twitch marketing is a great way to find potential readers with similar interests.

More info: If you want some extra help getting your gaming blog started, check out our top blogging tips.

6. Monetizing Your Gaming Blog

Advertisement for pre-ordering the limited-edition Street Fighter 6 vinyl, featuring artwork and vinyl records, on IGN's online store with a "Learn More" button.
IGN has built up so much popularity that it now has its own merchandise store.

You can level-up your passion by monetizing your gaming blog and turning it into a profit. There are several ways to generate income from your blog, such as featuring gaming ads—those banners and pop-ups that speak gamer language, blending seamlessly with your content.

You can also knock on the virtual doors of gaming giants for sponsorships, offering them a spot in your digital world. Affiliate marketing can be a powerful tool, whether you’re recommending tech, hardware, software games, or other gaming-related gizmos.

If your blog is doing really well, think about merchandise opportunities. From tees and mugs with your logo to stickers and keyrings, these items can increase your profit while enhancing the profile of your overall brand.

Top tip: Roll out the VIP carpet for dedicated followers with premium content or memberships. Give them the keys to the kingdom, and they’ll return the favor.

7. Fostering a Gaming Community

Fostering a gaming community requires plenty of nurturing. The aim is to create connections – build a tribe, if you will. Engage with your fellow gamers by showing that you care about their interests.

That involves replying to their comments, debating strategies, and reveling in their triumphs. Create a space on your blog that’s theirs – a forum or a digital roundtable for discussions, theories, and camaraderie.

And why not up the ante? Host events or tournaments and watch as friendly competition breeds community spirit. Forge alliances with fellow gamers and influencers. These collaborations can cast a wider net, bringing more diverse voices to the table.

But remember, a community thrives on respect. Set the rules of engagement with clear moderation and etiquette policies, ensuring your gaming realm is one where all feel welcome to play.

8. Adapting to Gaming Trends and Innovations

The IGN website header with a navigation menu and an article title about Nreal Air augmented reality glasses being a perfect gift for tech enthusiasts.
Gaming and entertainment website IGN covers the latest trends, including AR.

Trends change in an instant in the gaming world and updates and upgrades happen non-stop. That’s why it’s important to stay on top of this constantly-evolving genre and adapt to gaming trends and innovations as they happen.

Don’t be afraid to cover new technologies, whether it’s the latest AR or VR implementation. Pay attention to cloud gaming updates and how AI impacts new gaming developments. And, of course, there’s always a new blockbuster game release just around the corner.

It’s not only about the news, though. Add some gamification to your blog with dynamic quizzes, website treasure hunts, and other interactive elements that resonate with readers. Varying up the content will add a new lease of life and earn your blog a reputation as an innovative space.

Top Tip: Create a ‘Tech Watch’ section to spotlight and dissect emerging tech like AI in gaming, keeping your blog at the cutting edge and your readers in the know.

Summary: Level Up

You’ve finally made it to the end of this quest, and now you should be ready to sail off into the horizon to start your new gaming blog.

But before you go, let’s recap the eight steps you can take to create a gaming blog that everyone wants to read:

  1. Define your niche
  2. Know your audience
  3. Choose the right platform
  4. Create high-quality content that stands out
  5. Build a brand
  6. Turn your blog into a money-maker
  7. Foster a community
  8. Stay agile and adapt to trends

Follow these tips and you’ll give yourself a great chance of success with a gaming blog that covers all the angles. People will be hitting the start button on your blog in no time.

Starting a Gaming Blog FAQs

There are eight main steps to follow when starting a gaming blog. You need to pick a niche, know your audience, choose a reliable platform, create engaging content, and actively engage with your community on social media if you want it to be a success.
Yes, gaming blogs can make money through methods like ads, sponsorships, affiliate marketing, merchandise sales, and premium memberships.
Blogging and YouTube are both good options, but they cater to different preferences. Blogging is better for in-depth analysis and written content, while YouTube suits those who prefer creating video content and engaging visually with their audience.

Ideally, you’ll have both, but if you only have to choose one, make sure you evaluate whether you prefer to discuss your passion through video or the written word.

Written by:
simon banks headshot
I joined the Website Builder Expert writing team in 2023. With a decade of writing experience, I really love helping brands and small businesses, with a talent for making seemingly dull topics fun and engaging. My aim is to get you feeling confident about marketing your business so it can achieve success. Having a background in advertising has given me a unique lens through which to view topics. I love turning tricky subjects – like website security certificates and crafting a customer journey map – into easy-to-understand pieces of content that capture attention whether you're reading at home or browsing while out and about.

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